Sound Insurance Services
Sound Insurance Services brings extensive expertise in the insurance industry, offering a deep understanding of both local and international markets. With a broad range of experience across various sectors, the company is committed to delivering tailored insurance solutions for clients, from small businesses to large corporations. As the insurance landscape evolves, Sound Insurance Services ensures that clients stay informed of the latest industry changes and have access to the coverage options that best meet their needs, empowering them to make sound choices.
/ BRAND
/ DIGITAL
Sound Insurance Services was founded by two experienced insurance professionals aiming to offer tailored solutions for businesses of all sizes. As part of their new venture, they needed a strong visual identity that reflected their professionalism and client-focused approach.
I was tasked with designing a cohesive brand, including a logo, stationery, and signage, along with wayfinding elements to help clients navigate both physical and digital spaces smoothly.
The branding was created to communicate clarity and trust. The logo, stationery, and signage conveyed professionalism, while the wayfinding system ensured a seamless client experience. The design was modern, clean, and approachable, reflecting the company's commitment to excellent service.
The new visual identity helped Sound Insurance Services build a strong brand presence and establish trust with clients. The business grew rapidly, leading to its acquisition by global insurance broker Arthur J. Gallagher & Co. in 2021, recognising the value in their expertise within Melbourne's corporate and mid-market segments.
This project successfully created a brand that reinforced Sound Insurance’s professionalism and enhanced the client experience, contributing to its growth and eventual acquisition.